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Harvard Business Review Webinar. What is the right entry point for emerging markets: targeting customers at the bottom or the middle of the pyramid?
Many Spanish and European companies are now looking at emerging markets as an opportunity to expand their businesses. In this context: should they focus on developing models for customers at the bottom of the pyramid (the 4000 million people that lives with less than 2 dollars a day) or the middle of the pyramid? Harvard Business Review…