Many Spanish and European companies are now looking at emerging markets as an opportunity to expand their businesses. In this context: should they focus on developing models for customers at the bottom of the pyramid (the 4000 million people that lives with less than 2 dollars a day) or the middle of the pyramid?
Harvard Business Review recently published a post presenting a webinar on the entry point for companies in emerging markets.
In the video, three experts — Bruce Brown, Chief Technology Officer of P&G, and HBR authors Scott Anthony and Erich Joachimsthaler — talk about the opportunities that are out there, and how understanding consumer context can help companies develop products at the right price points for every market.
You can listen to the webinar in the following link: What is the right entry point for emerging markets: targeting customers at the bottom or the middle of the pyramid?