NEGOCIOS EN LA BASE DE LA PIRÁMIDE

Vídeos sobre negocios inclusivos y base de la pirámide

Artículos sobre negocios inclusivos y base dela pirámide

Business Basics at the Base of the Pyramid, by Vikram Akula, Harvard Business Review
Dialing for Development, by David Lehr, Stanford Social Innovation Review
Developing Native Capability, by Stu Hart & Ted London, Stanford Social Innovation Review
Making Capitalism More Creative, by Bill Gates, Time Magazine
Redefining Corporate Social Responsibility, by Michael E. Porter, Mark R. Kramer, and Simon Zadek, Harvard Business Review
Strategy and Society, by Michael E. Porter and Mark R. Kramer, Harvard Business Review

Libros y guías

 ¿Pueden las empresas contribuir a los Objetivos de Desarrollo del Milenio? (pdf, 128 páginas)

Guía de Cooperación Internacional para el sector Privado: (Link: Para descargar la guía de Cooperación Internacional para el sector privado)

Casos prácticos y otros recursos

Cementing the Bottom of the Pyramid: A New Direction at CEMEX? 

Connecting the Rural Poor to the World: Grameen’s Village Phone in Bangladesh

Doing Business with the Poor: A Field Guide, World Business Council for Sustainable Development (WBCSD)

Doing Well By Doing Good: ‘Fair & Lovely’ Whitening Cream

Expanding the Playing Field: Nike’s World Shoe Project 

Farmacias Similares: Private and Public Health Care for the Base of the Pyramid in Mexico 

Grameen Danone Foods: A Social Business Enterprise

Growing Inclusive Markets Case Studies

IDEO – Design for Social Impact

SC Johnson’s CSR Initiatives – Testing the ‘Base of the Pyramid’ Protocol

Scojo Foundation: A Vision for Growth at the Base of the Pyramid 

Socially Responsible Distribution: Strategies for Reaching the Bottom of the Pyramid 

Strategic Innovation at the Base of the Pyramid 

The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty 

Unilever in India – Rural Marketing Initiatives

Direcciones de interés