TEDx Brussels: Microwork: giving digital opportunity to impoverished people

Leila Janah is the founder of Samasource, an award-winning social business that connects people living in poverty to microwork— small, computer-based tasks that build skills and generate life-changing income. She presents her idea in the following video

[su_youtube url=»http://www.youtube.com/watch?v=319sQ9s-lyQ»]

Samasource connects women and youth living in poverty to dignified work via the Internet.

Through a technology platform, the SamaHub, Samasource breaks down digital work from large companies into small tasks, or microwork, that can be completed by women and youth with basic English skills and a few weeks of training at their partner centers.  Its clients include large technology and data companies, including Google, LinkedIn and Microsoft. This work enables people living in poverty to earn a living wage in the formal sector, build confidence, gain skills in the new economy and inject much-needed capital into their communities.

Samasource believes that expanding access to formal work is the only way to incorporate billions of marginalized people into the global economy and alleviate poverty at scale.