Recursos Innovación Social Empresarial

NEGOCIOS EN LA BASE DE LA PIRÁMIDE

Vídeos sobre negocios inclusivos y base de la pirámide

1. Acerca de negocios inclusivos.
2. C.K. Prahalad presenta la Base de la Pirámide.
3. Microsoft entrevista a C.K. Prahalad 01 .
4. Microsoft entrevista a C.K. Prahalad 02 .

Artículos sobre negocios inclusivos y base dela pirámide

1. Social Enterprises in Europe: Recent Trends and future Development.s.
2. Strategies for the Bottom of the pyramid: Creating sustainable development”. C.K. Prahalad y Stuart. L. Hart
3. “The great Leap: Driving innovation from the Base of the Pyramid”.
   Stuart L. Hart and Clayton M. Christensen.
4. “Reinventing strategies for emerging markets. Beyond the transnational model”.
   Ted London y Stuart L. Hart.
5. Business Basics at the Base of the Pyramid, by Vikram Akula, Harvard Business Review
6. Dialing for Development, by David Lehr, Stanford Social Innovation Review
7. Developing Native Capability, by Stu Hart & Ted London, Stanford Social Innovation Review
8. Making Capitalism More Creative, by Bill Gates, Time Magazine
9. Redefining Corporate Social Responsibility, by Michael E. Porter, Mark R. Kramer, and Simon Zadek, Harvard Business Review
10. Strategy and Society, by Michael E. Porter and Mark R. Kramer, Harvard Business Review

Libros y guías

1.  ¿Pueden las empresas contribuir a los Objetivos de Desarrollo del Milenio? (pdf, 128 páginas)
2.  WBCSD: Negocios para el Desarrollo – Soluciones empresariales para apoyyar el logro de los Objetivos de Desarrollo del Milenio
3. Guía de Cooperación Internacional para el sector Privado: (Link: Para descargar la guía de Cooperación Internacional para el sector privado)
4. The Bottom Billion: Why the Poorest Countries are Failing and What Can Be Done About It, by Paul Collier
5. Creating a World without Poverty: Social Business and the Future of Capitalism, by Muhammad Yunus
6. The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, by John Elkington and Pamela Hartigan
7. The 86% Solution: How To Succeed in The Biggest Market opportunity of The 21st Century, by Vijay Mahajan and Kamini Banga
   Creating Value for All: Strategies for Doing Business with the Poor, by the Growing Inclusive Markets Initiative at UNDP

Casos prácticos y otros recursos

1. Acumen Fund: How to Make the Greatest Impact
2. Base of the Pyramid Protocol & How the Solae Company Tested it in IndiaCEMEX’s Patrimonio Hoy: At the Tipping Point?  
3. Cementing the Bottom of the Pyramid: A New Direction at CEMEX? 
4. Connecting the Rural Poor to the World: Grameen’s Village Phone in BangladeshDoing Business with the Poor: A Field Guide, World Business Council for Sustainable Development (WBCSD)Doing Well By Doing Good: ‘Fair & Lovely’
5. Whitening CreamExpanding the Playing Field: Nike’s World Shoe Project Farmacias Similares: Private and Public Health Care for the Base of the Pyramid in Mexico Grameen Danone Foods: A Social Business EnterpriseGrowing Inclusive
6. Markets Case StudiesIDEO – Design for Social ImpactSC Johnson’s CSR Initiatives – Testing the ‘Base of the Pyramid’ ProtocolScojo Foundation: A Vision for Growth at the Base of the Pyramid Socially Responsible Distribution: Strategies for Reaching the Bottom of the Pyramid Strategic Innovation at the Base of the Pyramid 
7. The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty 
   Unilever in India – Rural Marketing Initiatives

Direcciones de interés

1. Red Global de Laboratorios sobre la Base de la Pirámide.
2. Next Billion.World Business Council for Sustainable Development.
3. Inclusive Business.Universidad de Michigan.
4. Investigaciones sobre la Base de la Pirámide.
5. UNDP. Growing Inclusive Business.