Innovación en la Base de la Pirámide

Sustainable Business Models in China: Guerlain Biodiversity Centre and Orchidée Imperial creams

During my recent visit to China, I had the chance to discover a number of Inclusive  and Sustainable business initatives. In the Natural Reserve and together with experts in agrobiology, photochemistry and bio-derivatives, Guerlain studies orchids and safeguards the region through sustainable programmes for the reintroduction of plants and wild species. Within the framework of…

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Business at the Bottom of the Pyramid. Video from Harvard Business School

Today, I started teaching the course  Business at the Bottom of the Pyramid at the International Master in Sustainable Development and Corporate Responsibility organised by the EOI. In a number of theorical and practical sessions we will cover the concept, challenges and opportunities of  new business models targeted at providing goods and services to the poorest people in…

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Harvard Business Review Webinar. What is the right entry point for emerging markets: targeting customers at the bottom or the middle of the pyramid?

Many Spanish and European companies are now looking at emerging markets as an opportunity to expand their businesses. In this context: should they focus on developing models for customers at the bottom of the pyramid (the 4000 million people that lives with less than 2 dollars a day) or the middle of the pyramid? Harvard Business Review…

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Nuevas estrategias de negocio en Colombia: 11 Casos de Negocios Inclusivos y vídeo de proyectos

Las empresas de todo el mundo se interesan cada vez más por innovar y aplicar nuevas estrategias que combinen ganancias e impacto social, explorando nuevos mercados y nuevos modelos de negocio. Hoy quiero seguir compartiendo información y recursos sobre los negocios inclusivos en Colombia (informe, 11 estudios de casos y vídeos con ejemplos de estrategias…

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Sources of information on social innovation

In my research for information and sources of information on social innovation I have found a number o actors and research institutes that are developing good practices and implementing initiatives and actions that I found particularly interesting and that I would like to share with you. Here is the list with the links and a…

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Mi conferencia de negocios inclusivos en Colombia y material de casos de éxito

Hace unos días dí una conferencia en Medellín, sobre los retos y oportunidades de los negocios inclusivos para los alumnos Colombianos del MBA de ISEAD Business School– Prestigio. De nuevo utilicé la excelente herramienta propuesta por el World Business Council for Sustainable Development (WBCSD) adaptada a la realidad del país. La presentación fue retransmitida online en varios…

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